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Monday, November 1, 2010

advertising worked on me!

So....the poster below has been posted at nearly every bus stop in the city for the past month. For someone who never eats MickeyDs in the States, it is odd that I found myself suddenly craving a big McChicken. I blame it on pregnancy and the completely 'brushed up' tantalizing version of the sandwich in the poster.
Anyway, not having bought fast food in awhile and not really paying attention to currency exchange rates, I imagined that you could actually buy these super menu items for $1.40, $2, and $3.60. When we got to the counter and the cashier informed us they were for the "ikinci menu", I then thought "ah, so we buy one at regular price and get the second one for this great deal price. Slightly better than a 2-for-1 deal. That sounds more accurate."
The cashier continued to try to convey to us the true meaning of the ad which we finally understood after we ordered....you buy one at regular price ($6-7) and then you get the second one for $1.40 less....thus $4.60. Not such the great deal we envisioned...especially when I was reminded that the McChicken is just a big nugget on a bun. Lesson learned. Next time it's BK all the way...my way right away. Or a nice local sandwich. ;-)
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